This book on the newest publishing formats and writer technologies, creative experiments with the external form of books and strategies of reading in the format of Web 2.0, библиотерапии and bibliophobias, methods of книгоедства and книгоубийства, парактиритике and экспертократии, problems of graphomania, plagiarism, book piracy.How are the mutual relations of writers built with publishers and readers? What партворки and книгли? As constrained reading, meal and procreation? What myths do exist in modern literary criticism?Serious polemic and, simultaneously, enthralling research of intercommunications of modern book culture and literary environment with actual cultural processes and tendencies of public life.