Methods and technologies that is used by a professional designer for creation of objects can be very successfully used for the decision of business-tasks standing before the leaders of companies. And it is new product development not only. Design-thinking effectively helps переосмыслить business essence, it is better to understand the necessities of clients, find an unique and profitable niche for стартапа and even realize eleemosynary project.Tim Браун, head of one of most successful, the дизайн-компаний world, is divided by the conception of дизайн-мышления and on numerous examples proves her efficiency.In Russian language published first.