This book is the first economic novel in Russia, that at once after an exit became a cult in home business. Here is all, what a man aspiring to become a leader runs into, to do a successful career, create the effective command of employees in any company. It is the frank recital of advertisement business, based on the real events, in that all as in life: defeats, successes, conflicts, hypocrisy, cynicism.At someone this book will cause a delight, for someone indignation, but nobody will leave to indifferent.