A book "By Gera into us" is in the format of the 10-minute reading : reviews of the best books, only most important and useful.Carol С. opened Pearson in Washington Center of research of архетипов and their practical application. To the number of recent works it is possible to take work "Hero and rebel", becoming the first global research that, how companies can use архетипы for producing a corporate image and brand.QUOTATION: There "is a fundamental change, when a man goes across from архетипа of Warrior to архетипу of Magician : in fact, we look after the complete change of perception of the world. They begin to understand that a look to the world, as into place complete danger, pain and loneliness, quite not is true, that this just perception, making part of their way".