A man can decorate itself, and at times in aspiration to be distinguished he can come it strong. For the world of fashion not only the refined rest rooms but also overproduce, scale ecological problems and blind worship to the brands are characteristic. A fashion extols the narrow circle of people, creating trends and influencing in opinions millions. A fashion compels to consume, not beginning to think about consequences.Мари Арнтцен tells about fifth on a size to world industry "and about one of the greatest and, maybe, the most senseless problems of our time. About what actually fashion. Why brands provide with people power. And why beauty is so important in our life".