The book of Michael Гербера, that is considered a leading specialist in area of small business, allows newly to give a glance on the problems related to organization and development of small enterprises. An author shows, as the generally accepted stereotypes can prevent to successful business, conducts the readers through the main stages of development of small enterprise - from founding and becoming to maturity. Large interest presents description technologies of франчайзинга for the increase of efficiency and business predictability. The recital of the stages of entrepreneurial activity is executed as a dialogue with a beginning businessman questions come into question during that, as correct to organize, develop and perfect the business, not changing the usual way of life.A book is counted on the wide circle of readers - from students to experience businessmen.