The works of different years of prominent home scientist, founder of психолингвистики in our country Aleksej Alekseevich Леонтьева (1936-2004), sanctified to the applied questions of психолингвистики, are plugged in a book. The questions of speech influence are illuminated, in particular by facilities of mass communication and advertisement, functioning of language in MASS-MEDIA, speech as object of examination in connection with the questions of criminalistics and rule-making, feature communications by facilities of the cinema and televisionA book will be useful to the specialists and students in area of psychology, linguistics, journalism and theory of communication, right.