On-line-influence. How to manage behavior of people, that they accomplished purchases online
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How to convert the visitors of web-site into customers, and casual network surfers in the authorized users? Literate application of поведенческой psychology promotes effectiveness of web-site, appendixes or onlinecampaigns considerably. Psychologist and web-designer Жорис Гроэн and гуру of persuasion Bass Вютерс in detail is explained, what receptions work, and what it is not and why. A book contains concrete and easily applicable recommendations, that is based on quadragenarian practical experience with an onlineaudience and knowledge of the most known modern scientists-behaviorists, such as Фогг, Чалдини and Канеман. This completest practical guidance on planning of way of onlineclients to the aim put by you, supported in a number of the real examples and illustrations that needs to be done and what doing is not necessary.A book deserved next rewards: Bonus PIM "Book of year in a category marketing" (2020), Nomination on "Book of year in a category management" (2021). The jurymen of this prestige Dutch marketing bonus wrote in the report: "This book is distinguished on a background other that offers practical application of the tested theories from поведенческой psychology in area of digital marketing. It is the not simply best book of year, her there is under an obligation to read any marketing specialist that in earnest behaves to the business".A publishing design is stored in the format of PDF A4.
The text of the book was translated from the original language using an artificial intelligence program. For the most part, the translation of the text is of very high quality, but in some cases, due to the imperfection of the technology, there may be incorrect phrase translations in the text, as well as single words and expressions may not be translated.
BK/65551802/UA
Data sheet
- Name of the Author
- Вютерс Bass, Гроэн Жорис
- Language
- Ukrainian
- Age
- 12
- Release date
- 2020