Ability to tell to history is the real superforce. She is able to decide the end of large transaction, save difficult presentation on the board of directors or convince millions of people to endow money on charity. All more often the leaders of топовых companies come forward in the format of сторителлинга, in fact it is the most effective method to carry the ideas to the audience. The carmine of Галло, author of the best sellers, on communications conducted ten of interview with same by the known speakers and analysed more than 500 performances of TED, to expose the secret mechanisms of сторителлинга for us.The publishing layout of book is stored in the format of PDF A4.