Death of Steve Джобса in 2011 inflicted the gaping wound of one of the most innovative companies in history. Джобс was a not simply legendary founder Apple and CEO of company - he was living embodiment of global мегабренда. It was difficult to present that someone will be able to take his place, and the more modest and unnoticeable Tim Кук, that many considered not more than a working horse. Many predicted Apple quick catastrophe.But passed nine years, businesses at Apple go primely. This book tells about a man that took chance to replace irreplaceable, and due to sure and sensitive guidance, creation of the innovative system of production and sale, and also attained devotion own values more than somebody could imagine.