From the beginning of new millennium of Apple, Amazon, Facebook and Google radically changed the landscape of world economy and model of consumption, commonunication and development. Even if you do not gather to compete or cooperate with none of the "Large four", you will have to live in the world, where rules dictate they. And to do the life a maximally comfort, you need to understand that, how these companies succeed to support the influence.For all, who interested in the "kitchen" of business-empires.In Russian language published first.