"Small Means and Large Ends" is a book written by Langdon Alderson. In his work, the author examines the importance and meaning of the principle of effectiveness in achieving the intended goals. He talks about how small steps and efforts can lead to significant results, and gives examples of successful entrepreneurs and leaders who were able to do great things from humble beginnings. This book is a source of inspiration for anyone who wants to achieve big goals, starting with small steps and actions.