you will not have to spend enormous money on an advertisement, if your offering to the clients will be unique, and your marketing - viral. All, that differs from majority, attracts attention and distinguishes you among other. In fact even the offtype colouring can provoke unprecedented interest - present, for example, a violet cow among ordinary black, white and brown. Be sure: the distinguished is possible always, needed only to think, what in your industry nobody did yet.If you are an owner of company or engage in marketing is this book for you.