Огилви about an advertisement
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David Огилви is a "father" and "classic" of advertisement, founder of one of the largest advertising agencies of Ogilvy Mather. He is confessed by the best copywriter of the world.In the book Огилви formulates the rules of work in advertisement business and describes the laws of creation of effective advertisement product. In a book more than 150 coloured and черно-белых illustrations are with the examples of the works created with participation of master and his colleagues.According to an author, his book is intended to the young ad makers, and also venerable professionals that does not get tired to search new ways, to compel customers more often to reach a purse and enjoy a purchase.
The text of the book was translated from the original language using an artificial intelligence program. For the most part, the translation of the text is of very high quality, but in some cases, due to the imperfection of the technology, there may be incorrect phrase translations in the text, as well as single words and expressions may not be translated.
BK/2858265/UA
Data sheet
- Name of the Author
- Огилви David
- Language
- Ukrainian
- Age
- 12
- Release date
- 1983
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David Огилви is a "father" and "classic" of advertisement, founder of one of the largest advertising agencies of Ogilvy Mather. He is confessed by the best copywriter of the world.In it books...