People are inclined to exaggerate and not finish speaking, questioning does not show all picture, researches репрезентативны not enough ‒ in general, all lie. Except Big Data! Before you a sensational book is on that, how through large data and modern technologies it is possible to know all подноготную of modern society.How often do we have sex actually? Why, despite public opinion, on presidential elections of the USA did win over Трамп? That do we in actual fact think of people of other race? Sociological researches and questioning, as appeared, are unable to answer true on these and many other important questions. Therefore Cет Cтивенс- Давидовиц, specialist Google on Data Science, turned the look to Big Data, and also on all that information that the Internet can give. Results turned out not simply interesting, and stunning! An author exposed all true about modern society.A "author tricks into us to the idea, that data are a vital necessity for the modern world. And it is a true. Modern science about data for the last decade did an enormous jump forward. It is now simpler to find industry of activity Large data are used in that, than reverse. And although this book will not teach you to use technologies of processing of data and mechanisms of their interpretation, she will tell about what they are and what side all moves in. In her rather examples and reflections, but not instruction on application. And farther all in your hands", is Leonid Black, director on development of business of "Рамблер the Internet Holding".