By strictly adhering to traditional management methods and demanding strict obedience from employees, don't expect your company to be buzzing with new ideas. At the same time, without a constant search and implementation of new opportunities, no company can develop effectively. If you want to create interesting products, stimulate the creativity of employees, and look for new ways to develop the company, then you simply need to look at the old management in a new way. Robert Sutton, professor of management theory at Stanford University and a recognized authority on management, offers 11.5 outlandish ideas that will help your company stay at the forefront of change and move to new heights.