The book by renowned scientist Bruce Hood presents the latest scientific evidence about the functioning of the brain and its influence on our self-identity. Here you will find answers to the most unexpected and paradoxical questions. For example: where do our thoughts come from and how do they develop; why external influences are so important for brain development; what the decisions we make actually depend on; why we remember a lot of unnecessary things, often forgetting what we need; can the brain force us to do what we don’t want. The book will help you “agree” with your brain and take control of your own life so that your “I” becomes successful and happy.