A healthy business has a healthy mind. How great companies develop immunity to crises
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A well-thought-out strategy and its precise execution have always been key factors for business success. But Rich Karlgaard—Forbes magazine publisher, entrepreneur and investor—believes there is another important element. These are your company's intangible competitive advantages. They cannot be copied, they cannot be bought. They are most often ignored or underestimated, but they are the ones who ensure the long-term health of your business and allow you to cope with any crises. Published in Russian for the first time.
The text of the book was translated from the original language using an artificial intelligence program. For the most part, the translation of the text is of very high quality, but in some cases, due to the imperfection of the technology, there may be incorrect phrase translations in the text, as well as single words and expressions may not be translated.
FL/914069/UA
Data sheet
- Name of the Author
- Рич Карлгаард
- Language
- Ukrainian
- Release date
- 2015
- Translator
- Эльвира Владиславовна Кондукова