A well-thought-out strategy and its precise execution have always been key factors for business success. But Rich Karlgaard—Forbes magazine publisher, entrepreneur and investor—believes there is another important element. These are your company's intangible competitive advantages. They cannot be copied, they cannot be bought. They are most often ignored or underestimated, but they are the ones who ensure the long-term health of your business and allow you to cope with any crises. Published in Russian for the first time.