Investing is essential to the sustainable long-term growth of any company, and investors need reliable information. Without indicators that reflect the most important components of a company's value, managers cannot make decisions that would most contribute to its economic growth. Existing company valuation methods do not take into account intangible assets. And this is a stable customer base, the company’s trademark and image, its intellectual resources, competencies, knowledge and experience, general moral values and norms, and management processes. The authors of Weightless Wealth are attempting to put an end to the perennial neglect of intangible assets in accounting. In the new economy, it is not capital or physical resources that determine your company's value and give it a competitive advantage. What really gives a company value are its intangible assets - brands, networks, competence, knowledge, skills, corporate culture, technology, innovation and leadership. You can't touch them, but they are new, vital assets of your company, its weightless wealth, the key to future success. But how to measure them and how to manage them? How can you make sure that they are bringing you profit? And what intangible assets should you invest in?