Gamification is the application of principles from video games to solve serious problems. Kevin Werbach and Dan Hunter, authors of the world's first course on gamification, argue that businesses would be much more efficient if work was more of a game with rewards rather than a chore. In this book, you will learn how many companies are already successfully applying gaming thinking in practice and how to introduce gamification into your work in six sequential steps and use it in marketing, innovation, employee motivation, improving your product and in many other areas of business. The book will useful to anyone interested in the most current research and concepts of management and motivation. Published in Russian for the first time.