The book contains the knowledge that I received at the educational institution and from useful books from different fields (marketing, sales, design..). My experience is stated. There are many practical tasks, thanks to which you can increase the level of your knowledge on the topic “Logo and Corporate Identity”. The emphasis is on the logo. But there is a lot of useful information about FS, brand book, market and niches. The book from “A” to “Z” will teach you: how to make effective layouts; build successful strategies; analyze (wishes, competitors, niche..); optimize your favorite concepts; embed meaning into the silhouette; justify and defend your sketches to the customer. And much more.Suitable for:1. graphic designers who want to learn more about the image development process;2. entrepreneurs and self-employed people in any field to learn more about how to position yourself (understand: what your business needs, how to communicate with a designer, how to formulate terms of reference...);3. beginners and curious people to “get a feel” for the profession.