Ray Kroc, the founder of McDonald's Corporation, is a legend who has had a huge influence on the culinary tastes of several generations of people around the world. He opened his first fast food restaurant in 1955, not suspecting that in a couple of decades the “golden arches” would turn into one of the main American brands and become famous in all corners of the planet. Kroc’s exciting, lively and colorful autobiography shows what heights he could reach a person capable of subordinating even the most unfavorable circumstances to his will. The history of McDonald's in this book is closely intertwined with the history of the United States and the 20th century as a whole and therefore will be of interest to a wide range of readers.