Marty McDougal is an aspiring horror writer hiding a nightmarish secret. From the shadows of the Texas hills, he publishes his first novel. Saddened by the terrible and insulting reviews he has seen, he decides to take action. The unfortunate reviewers had no idea who they were dealing with.

With the help of a deranged mother and a murderous brother, Marty sets out to create a whole new horror story at the expense of his critics. The strange family takes out its anger on the members of this group, one after another. During this time, one of their victims, April, learns something about herself that no one expected. What happens next is a circus of bloody mayhem, unlike anything you have encountered before...