Data-driven marketing. 15 indicators that everyone should know
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The author of this book is Mark Jeffrey, a senior lecturer at the Kellogg School of Management, the leading US business school in the field of marketing. In the pages of the book, he explains in detail how to measure marketing effectiveness using only 15 indicators. Using examples from the practice of international companies, he consistently and clearly describes the principles of working with data. After reading this book, you will learn: how to use key indicators to improve marketing effectiveness, what difficulties marketers may encounter when analyzing data, as well as how real companies use it in practice described methods.
The text of the book was translated from the original language using an artificial intelligence program. For the most part, the translation of the text is of very high quality, but in some cases, due to the imperfection of the technology, there may be incorrect phrase translations in the text, as well as single words and expressions may not be translated.
FL/754257/UA
Data sheet
- Name of the Author
- Марк Джеффри
- Language
- Ukrainian
- Release date
- 2013
- Translator
- Павел Валерьевич Миронов
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The author of this book is Mark Jeffrey, a senior lecturer at the Kellogg School of Management, the leading US business school in the field of marketing. In ...