There are problems in activity of any company, not having a decision. It is dilemmas, or, as their Барри Johnson names, to polarity, it is needed that to manage. An author underlines that oppositions, or poles, though seem mutually exclusive, are actually associate. Aim of management of полярностями - to take the best from both poles. The model of author allows to see a complete picture and form a wise look to the situation, shutting out скороспелых "decisions".For all, who runs into unsolvable problems, for leaders and managers, accepting key decisions.In Russian language published first.