“I have more than once been able to convince a person that he was guilty of a crime that he did not commit, suffered a physical injury that he never had, or that he was attacked by a dog, which never happened... This The book is an attempt to explain the fundamental principles by which our memory works, based on the biological components of why we remember and forget. Answer the following questions: Why does our social environment play a key role in how we perceive and remember the world? How do our self-images shape and be shaped by our memories? How do the media and education system influence our understanding (or misunderstanding) of human memory? It is also an attempt to examine in detail some of the most astonishing, sometimes almost incredible, errors, variations, and errors to which our memory is subject. I hope that it will provide the reader with a fairly solid background knowledge in this area. And maybe it will make you wonder how well you really know this world and yourself.” Julia Shaw