People's motivation is perhaps the main thing that determines their behavior and builds their life profile. Having understood a person’s motivation, you can adequately assess both his behavior and his reputation... You can even predict exactly how he will act next and how his life will turn out. Recently, we are often faced with unjustified cruelty, loud lies and absurd ambitions of a number of public people . Some of them think that they skillfully manipulate society or its individual representatives, that is, us. Some of them want to have more than they have at our expense. We must clearly understand how they do this and why, in order to effectively defend ourselves and not, in the end, be deceived. Some people think that “their name is Legion,” but for now we’ll name one thing—Navalny.