The success of a company depends on choosing the most suitable business model. The methodology proposed in this book is an excellent help for both start-up companies and those who want to rebuild their business and reach new heights. The authors talk about the strategy for creating and implementing innovative business models, as well as important stages and obstacles along this path. The main part of the book is 55 business model templates that are used to build the business of the most successful modern companies. You will find a detailed description of business models, the history of their development and advice on when it is worth adopting this particular template.