"The General Effect" is a popular science book that explores the phenomenon when a person, engaged in various activities, leaves in his wake great changes and successes. The author of the book, Iryna Shevchenko, carefully reveals the mechanisms of this effect, talking about famous general people in various fields of activity. The reader will find in this book well-known examples that demonstrate that the general effect works tangibly in real life. With the help of interesting stories and analysis, the scientist finds out how dedication, perseverance and determination turn opportunities into achievements. "The General Effect" is not only a book useful for development, but also an invitation to join the ranks of those who are able to change the world around them for the better.