“There’s something about coffee that draws people in,” says one of Ireland’s best baristas, Colin Harmon, owner of 3fe, or Third Floor Espresso, a chain of coffee shops that began as mobile stands in the foyer of a nightclub and has grown to become a world-famous brand. If you're considering working with coffee, Harmon's book will take you through the rhythms and nuances of this fascinating process. You will learn where to start, how to manage costs, how to increase profitability, how to organize marketing, how to provide for the slightest wishes of customers. “The coffee business is a vibrant, dynamic and multi-faceted industry that many industries can learn from, and at its core is one simple thing – hospitality. I decided to write about my subjective perception, my experience and the criteria that I apply in my work along with the more objective standards that are acceptable to most of us. I consider myself lucky to have achieved a lot and have never taken my success for granted. Every day I learn something new, so I prefer to talk not about how you should do your job, but about what I can do myself. And if my advice is useful, I will be happy that I shared my experience.” (Colin Harmon)