How to turn an average (read: good) company into a great one? This question is answered in the bestseller “From Good to Great.” In it, Jim Collins writes about the results of his six-year study in which companies that made breakthroughs were compared with those that did not. All great companies have found similar elements of success, namely: disciplined people, disciplined thinking, disciplined actions and the flywheel effect. Thanks to this, companies achieved phenomenal results, exceeding the industry average by several times. The book will be of interest to business owners, company directors, directors for development, consultants and students studying in the specialty "management".