Why do some smells seem wonderful to us, while others disgust us? Are there any smells in the world that are always perceived as good or bad by all members of our species - regardless of culture, past experience and physiological differences? Is it possible to create a molecule with a specific aroma? How about making an olfactory map?.. And by the way, what role do smells play in the life of different insects? Paolo Pelosi, a professor of chemistry who studies the sense of smell and the author of more than 150 scientific publications, will answer all these and many other questions, introduce the latest achievements in the science of smell and talk about the amazing mechanisms of smell that evolution has endowed with all kinds of living creatures - including humans. “We We often don’t pay attention to smells and almost always underestimate them. Meanwhile, they secretly influence our mood, predetermine our choices and generally make life much more enjoyable. Our nose is constantly bombarded with a variety of molecules, even if we don't specifically smell anything. Aggressive odors repel us and often save us from potentially dangerous situations, pleasant ones seem irresistibly attractive, and often all this happens gradually, so that we are not aware of anything. Fragrances evoke emotions and suddenly bring back to life memories long hidden in the depths of memory" (Paolo Pelosi).