A fascinating study of the peculiarities of human memory, conducted by a neuroscientist from Harvard, author of the bestseller Forever Alice. In this book, which has acquired the rights to publish in 9 countries, you will learn how memory is formed, what happens to forgotten memories (are they only temporarily inaccessible or are they erased forever?), and why some types of information are retained in memory for only a few seconds, while others are stored forever. life. You will understand the difference between normal forgetfulness and forgetfulness caused by Alzheimer's disease, and learn how memory is greatly influenced by meaning, emotion, sleep, and context. By understanding how memory works, its natural weaknesses, and its potential superpowers, you can greatly enhance your ability to remember and also worry less when you forget something. “What is our real relationship with memory? How should we treat her? Try to comprehend the depth of the paradox: memory is everything and nothing. It should be taken seriously, but treated lightly. We can set reasonable expectations and improve our relationship with our memory. We don't need to be afraid of her anymore. And it can change our lives." (Lisa Genova)