The book by American sociologist and journalist David Brooks is dedicated to describing a new class that has emerged over the past twenty years in the United States. To designate this class, the author came up with the neologism “bobo” (bourgeois bohemian, bohemian bourgeoisie). Russian readers are more familiar with other definitions - hipsters, creative or educated class. But no matter how the names or national specifics change, we have before us a new global elite, combining in its ethos democracy and elitism, respect for education and financial viability, creativity and corporate business. A Guide to the Bobo World - an opportunity to learn about the habits and origins of the information age elite, that is, an opportunity to understand and accept it.