Consumers of the future
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There is a huge amount of research into consumer preferences being conducted around the world, but not all of them lead to the desired results: failures happen at every step. Companies appear to be misinterpreting the situation. How to look into the future? The book's author, Martin Raymond, CEO of The Future Laboratory, says consumer trends emerging today can tell us a lot about the future. He covers where to find profit potential, how to use social media, and what to base your marketing on. Recommended reading for company managers, marketing and branding specialists, students of MBA and master's programs.
The text of the book was translated from the original language using an artificial intelligence program. For the most part, the translation of the text is of very high quality, but in some cases, due to the imperfection of the technology, there may be incorrect phrase translations in the text, as well as single words and expressions may not be translated.
FL/822875/UA
Data sheet
- Name of the Author
- Мартин Реймонд
- Language
- Ukrainian
- Release date
- 2009
- Translator
- Сергей Бирюков
Юлия Е. Корнилович
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There is a huge amount of research into consumer preferences being conducted around the world, but not all of them lead to the desired results: failures happ...