The key term of this book is концепт. Under концептом the phenomenon of culture, family to the "concept" in logic, psychology and philosophy, is understood, historically - to the "ideas" of Plato. "Ideas are verbal characters of life, names is their realization" (о. Sergey Булгаков, 1953).Realization of концепта - it his name foremost, but often, besides in the most important cases, simply phrase, whole expression, domestic, musical or picturesque, picture or even something unverbal, "undiscrete". In our book to that end two non-textual coloured pasting-ins, as "two books, are entered into a book".The study of концептов consists not of classification of their "realizations", and in opening of their cogitative intracommunications. Therefore a book is divided external character by "heads" (I, II . IX), and inwardly, conceptually on themes, that pass through heads, cross them, : "Концепты" and "антиконцепты"| "Минимализация in literature and art"| "Scientific and Artistic"| "Love and hunger move the world"| "Sexual philosophy on Garden ("sadism") " and т. of д.In totality концептов and their is opened those some new state of public spiritual life, not finding the general "name" ("New anthropology"? "New semiotics of culture"? "Civilization of spirit"?) yet.