On average, each of us spends about 40 days a year to remember certain events, facts or names. Just imagine how much better your productivity would be if you could improve your memory the way Joshua Foer did. In just a year, he went from a man who always forgot his girlfriend's birthday to a winner of the US Memory Championship, and soon to the author of an international best-selling book on memory. The book tells the story of the 12 months the author spent trying to understand his memory - its internal mechanisms, natural methods of defense, hidden potential - and train it. This is, in essence, a story about the place memory occupies in the life of all humanity and each of us. How has memory function changed over thousands of years? What is the role of memory techniques in the past and present? Can anyone develop their memory to perfection? And is this necessary? You will learn how to train your memory and how memorization techniques can be useful in everyday life.