The publication details the formation and development of a company that became a symbol of America and had an indelible impact on American culture. This book was written by an independent journalist, and the McDonald's Corporation did not control or edit his work, which adds objectivity to the material presented. . Work on the material lasted four and a half years. The author describes in detail the process of transforming a business that began with a single stand selling hamburgers into a multibillion-dollar corporation known throughout the world. “Hamburger University,” ingenious advertising campaigns and marketing finds, conflicts between franchisees and the corporation, between the corporation and public organizations, international expansion - this is all the history of McDonald's. For everyone interested in the history of development and experience of private business, for a wide range of readers.