When we talk about cinema, we first of all pay attention to its artistic content, the skill of the actors, the director's decisions, the script's delights and the quality of the camera work. Outstanding films (actors, directors, etc.) receive awards that affirm and confirm their artistic value, and it is in this vein that the consumer, the average mass viewer, thinks about cinema. However, in the society of victorious and dominant capitalism, discussions about the product of film production as a commodity, and about cinema itself as an industry of commodity fetishism, in which completely different indicators and characteristics matter, which are determined and directed by the very visible hand of capitalism, fade into the background...< /p>