Anyone who can understand the phenomenon of the Beatles' popularity will discover the main secret of success and brilliant fame. However, to do this you need to immerse yourself in the era when The Beatles effortlessly blew up the world. On the pages of the book, the emergence of “Beatlemania” is recreated literally in the faces, feelings and actions of people blinded by the glory of the “Great Four”. Its author, the famous radio host Arthur Makariev, became one of the first domestic “Beatlemaniacs” more than forty years ago. Four decades of study of Western music, most notably the Beatles, has been distilled into a lively and engaging book. The reader will also witness the birth of rock music and commercial pop music in our country.