The people you will read about in this book had different attitudes towards their wealth. Some considered the increase in their assets extremely important, while others, on the contrary, considered their own and other people’s money only as a means to achieve other goals. But what they have in common is that their names, to one degree or another, have become iconic. For example, the names of Alfred Nobel and Pavel Tretyakov are symbols of the cultural achievements of mankind (the Nobel Prize and the Tretyakov Gallery). Conrad Hilton and Henry Ford gave their names to famous hotel and automobile brands. We tried to include biographies of precisely such people-symbols, with their special attitude to money, power, profit and general attitude towards life in this book.