We have been told since childhood that the main secret of success is hard work or a good education. But in reality everything turns out to be not so simple. C students become stars, and hard workers vegetate in obscurity. Before the era of big data analytics, no one could predict whether you would succeed or what it would take to become famous. One of the most cited scientists of our time, Albert-László Barabási, decided to use scientific methods to derive a formula for success. He studied the fates of thousands of scientists, athletes, people of art and identified five universal laws of success. These laws help us understand what invisible forces influence our achievements and failures. But the main thing is that using these laws, you can achieve recognition in any case.