The book you are holding in your hands is not just another “success story”. This is an emotional narrative, comparable in drama to an adventure novel about friendship that has gone through a series of betrayals and developed into ideological, fundamental enmity. There was a time when the founders of Google considered the creator of Apple their teacher and inspiration. There were times when Google and Apple stood together against the colossus Microsoft. When Jobs introduced the first iPhone to the world, no one could have imagined that this device would revolutionize not only the mobile phone industry, but also the world of personal computers. And hardly anyone could have imagined that this would soon develop into a war between former allies, which would not end even with the death of Steve Jobs. This will be a war of technology and patents - in courtrooms; war of operating systems and devices - on the market; and the war of ideologies - in the heads of users. The book reads not like a documentary history or scientific work, but like a work of fiction, filled with many little-known details. This is a story about who will control the contents of our phones and laptops, a story about the future of media, media and thousands of careers in Silicon Valley, New York, Hollywood and around the world.