Business is not oil, not software, and not styling in a beauty salon. Business is the people who make it. The people who create this business are involved in the production processes, they are its customers.

People make decisions and act at all levels of the business organization. The product, its demand and your success depend on them. But what do we know about these people? What drives them? How do they think and make decisions? What factors influence their behavior?

Brain and Business is an instruction book for executives and entrepreneurs who want to succeed in their business and in life!

Andrey Kurpatov is a best-selling author , which have been sold with a total circulation of more than 8 million copies, the creator of the first author's program on practical psychology on Russian television, the founder of the Mind Games intellectual cluster, the president of the Higher School of Methodology, the scientific director of the Laboratory of Neurosciences and Human Behavior in the Sber Ecosystem, who has been For seven years, he headed the largest holding in Russia for the production of entertainment content, Krasny Kvadrat, as CEO and Chairman of the Board of Directors.

The publisher's layout of the book has been preserved in PDF A4 format.