A book about what we say to people when we put on this or that image. You will see how the level of money that you have is related to the social status that you do not have. Analyze your relationships with parents, partners, friends and colleagues to change the state of affairs with the help of archetypes and appearance. You will learn how to reconstruct another person's system of needs, considering the style and preferences in clothing.

The text is written based on Anna Sharlay's course for professionals in stylistics and psychology “Clothes, Archetypes. Crises” and therefore it contains many modern examples, answers to questions from participants and even mathematical calculations. A lot of images are described in situations from positive to crisis, it is shown what to do with unlived archetypes and 12 detailed descriptions are given, as well as a test for an accent archetype.

For Apple devices, a computer with iTunes installed is required to play the file correctly.