This practical incremental guidance on introduction in your organization of management on the basis of data. Carl Андерсон, director on analytic geometry in a company Warby Parker, conducted an interview with leading analysts and scientists and collected кейсы that underlay this book. you know, what processes it is necessary to enter on all levels and as exactly to do it, with what difficulties it is possible to clash on this way and how to overcome them. Author tells about the analytical chainlet of values, that will help to accept correct decisions and arrive at the best business-results.A book will be interesting CEO and business owners, managers, analysts.In Russian language published first.