The textbook includes a systematic presentation of educational material on the course of business rhetoric and has a practical focus on teaching students public speaking. Includes original developments by the authors that are not found in other literature (see: sections “Topos”, “Interaction of Texts”, “Rhetorical Genres”, etc.) This manual is intended for students studying in the specialties “Management” and “Jurisprudence”, but they Students of other humanities specialties, as well as high school students can also use it. T.V. Anisimova wrote the sections “Introduction”, “Intent”, “Argumentation” and “Oratory Types”. E.G. Gimpelson wrote the sections “Arrangement”, “Expression”, “Pronunciation”. T.V. Anisimova and E.G. Gimpelson — “Rhetorical genres.”