Sales is the foundation of success in your work and personal life, so it is essential to master the principles behind any transaction. All sales - be it selling goods, services, promoting your point of view - are based on interaction between people, and therefore you need to know how to influence the decision-making process of others, be able to communicate effectively and skillfully present information. That is why the book places special emphasis on communications and presenting a personal brand. In addition, it describes a variety of ways to expand your network of contacts, find and attract clients, conduct negotiations, increase sales and close deals. You will learn more about the ability to comply with the wishes of the employer, about career management methods and about working in a team. The book is addressed to everyone who wants to advance their career, get support for their ideas and achieve success in communicating with clients.