Nir Eyal reveals the features of the human psyche that encourage us to be distracted, explains why this problem cannot be solved simply by abandoning technical devices, and most importantly, tells how a person still does what he needs to do. Nir Eyal is an American journalist (writing for Forbes, TechCrunch, Psychology Today), entrepreneur, behavioral designer, and best-selling author of Hooked. For the past ten years, he has been exploring the hidden psychological characteristics of a person, the understanding of which allows some of the world's leading companies to make their products attractive to the buyer. For several years he lectured to future leaders at the Stanford Graduate School of Business and at the Hasso Plattner Institute for Design Thinking.

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