The book is voiced with the help of artificial intelligence.Fear is often the basis of sales transactions. Clients are afraid that they will be persuaded to make an unfavorable decision. Sellers are afraid that they will not be able to close the deal and fulfill their plan. As a result, both sellers and buyers act against each other.Mahan Khalsa and Randy Illig of FranklinCovey offer their concept of fair selling. The authors argue that it is best for salespeople to focus on helping customers succeed.Today, convincing a customer to buy is not enough—you must also help them reduce costs, increase profits, and increase productivity, quality, or customer satisfaction. If this is the case, both buyer and seller win. If not, both lose. The book will help you rethink your sales process and reach a new level of successful transactions.

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